Stories, TheGirlAtFirstAvenue

Is this fair?

May 12, 2012
We REALLY live in a fairness obsessed country!!! Forget about fairness creams, I am unable to find a single sunscreen, moisturizer, compact.. heck even a deodorant that DOES NOT have a ‘fairness’ tag attached to it. Every single product available in the market, be it for your face or feet or body or hands – is guaranteed to make you fair. Well, you know what.. I am happy with my color. I would have been happy even if I was darker than what I am now (which FYI, I was during college). All I want is healthy, glowing skin. Not healthy, glowing fair skin. You can be of a darker shade and still glow like a lightbulb.Even the sales people in the stores show products that are a shade lighter than your skin color. And then proudly proclaim saying it will make you look fairer. Every single time, I need to ask them for the next shade and they look at me like I’ve gone bonkers. They hand it to me all the while chattering about how the lighter shade will make my skin look fairer. NO IT WON”T. It’ll make me look like I have white wash on my face, and am not really fond of that look.

The other day I had a particularly hard time getting this sales girl off my back while I went around the store making purchases. She literally followed me to every aisle, and kept pushing me to buy the fairer shade. I was in no mood to shout at anyone so I just walked out with only half my shopping done :/

People really need to change their mindset drastically. Bring fair does not automatically make you beautiful. Being fair does not automatically make you superior. Being fair does not automatically make the world a better place for you. Be ‘fair’ in the real sense. 

Walk by faith, not by sight.
We are all the same color, when you turn off the light.
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  • Reply Raumali Dasgupta May 12, 2012 at 4:05 pm

    So true, really sometimes the sales people piss us off, doesn't even allow you to shop in peace

  • Reply Jack May 12, 2012 at 4:08 pm

    T G A F A,

    This sales push has not gone beyond limits. And of course it is being supported by keenness to be fairer. I feel one should be happy to be healthy and competent irrespective of skin colour.

    Take care

  • Reply SUGAR LANE May 12, 2012 at 4:32 pm

    Well said dear, we all should be happy with our color skin and stop trying a change…
    I'm snow white, and even I had that problem when i lived in India, every sales woman tried to make me look fair and lovely…
    and then I came back to Spain and everyone here is using auto bronzing products and goin to beauty parlors for UVA rays… the world has gone mad!

  • Reply songbird May 12, 2012 at 5:39 pm

    i agree..i have seen this happening..i get so annoyed when all these products want to make you fairer..i am sorry i don't want to be fairer or thinner or taller..these physical qualities don't change who i am!

  • Reply trendy melbourne May 13, 2012 at 3:22 am

    woow it's soo nice to hear someone with same view. I too is sick and tired of people pushing it down my throat.
    Beauty comes in all shades and hues.
    Thanks for the reminder beautiful.

  • Reply Shanky Jindal May 13, 2012 at 3:54 am

    Good one…

  • Reply Anjuli May 13, 2012 at 6:43 am

    Great blog post!!!! This needs to stop.

  • Reply Jahn 'n Style May 13, 2012 at 7:16 am

    Great post! Totally agree with u

  • Reply Jack May 13, 2012 at 3:47 pm

    T G A F A,

    I meant … push has now gone….. .

    Take care

  • Reply mounika roches May 13, 2012 at 4:12 pm

    this is not fair
    great one 🙂

  • Reply CD!!! May 13, 2012 at 4:52 pm

    I totally agree with you! You know what, I have a wheatish complextion but I have a glowing and a spotless skin. *Touchwood* And girls with fairer complextion ask the secret behind my glow! So it is never about being dark or fair. All you need is a healthy skin!

  • Reply Farah May 14, 2012 at 6:16 am

    Fair Fair everywhere is it really fair 😉

  • Reply Soumya May 14, 2012 at 6:56 am

    I loved the last quote..

    I wouldn't trade my almond honey skin color for anything in this world. I've had loads of people offering tips on how to get fair. I ask them to do something about their ugliness first and then talk to me. No kidding, its the best defense 🙂

  • Reply Ri(t)ch Styles May 14, 2012 at 8:36 am

    Sooo true!! It's really irritating when these SAs' bother us till no end…. The funniest thing that I find these days is “Mam this is with a pink base, will make you look pinker than what your yellow tone is!” and I am like “Can I slap her?? I am happy with my skin tone the way it is!”


  • Reply pinkchai May 16, 2012 at 6:19 am

    This is so true! I've never understand the obsession of some Indians with fair skin. We are a country full of brown skin, and it was meant to be that way! I love dark skin and dark hair – amazing combination. No fairness creams for me:)


  • Reply Ella May 26, 2012 at 12:59 am

    Such a lovely article, as always girl! 🙂


  • Reply Ivetta May 31, 2012 at 7:21 pm

    It's funny because we have the opposite problem in my country (Bulgaria) – most of the women here have fair skin, so the shops are flooded with tanning products and everyone is trying to convince us we need to be darker/browner. Apparently the cosmetic industry all over the world makes money through telling us we need to be/look the exact opposite of what we are.

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