I love discovering new blogs to read. But there were many-a-times when I was thoroughly confused with similar sounding blog names that I eventually gave up reading those blogs rather than trying to match the blog name to the right author. With so many fashion and style blogs popping up, every other name has either one or more of words such as, ‘fashion’, ‘style’, ‘confessions’, ‘diaries’, in it.
Well, when you are starting a fashion blog what better way is there to indicate that its about fashion than naming it fashion. Right? I couldn’t agree more. There are already well established blogs with such names. But as more and more such blogs are popping up, you really need to move away from the same old beaten path, if you want your blog to stand out.
Content is king. Agreed. But your blog name will play a major part in attracting people to your content (only then can they decide that your content is king.. or queen!)
These are some of the reactions that your blog name should/shouldn’t be getting from people.
The “Of course I know this blog/I always read this blog!” reaction.
Your blog name must be unique enough that it stays in people’s minds not slip away. The moment they hear a word or see something connected to it, your blog name should be the first to pop into their minds.
The “Why would I want to read anything named like that!” reaction
You don’t want a blog name that is too unique i.e something that sounds like you are trying too hard. That actually ends up creating a disconnect between the name and content (or may just put off people.. like me!)
The “Been there, seen that” reaction
Unless your content is really really good and offers something that doesn’t already exist, a very mundane blog name will receive only a very mundane reaction. “Oh so ‘fashion something by someone else? Another style blogger.. big deal”
The “Don’t you have at least an ounce of creativity?” reaction
There are many well established popular blogs with phrases such as ‘style’ ‘fashion’ ‘confessions’ etc. They were the pioneers so, yes, they could afford to name it whatever they wanted. Try to stay away from those common phrases as it adds to confusion. Naming your blog similar to your favorite popular blog will only make yours invisible.
The “Identity mix” reaction
Lastly, if someone googles your blog name, yours should be the first to pop up. NOT another blog with a similar sounding name that is more popular than yours.
90% of the time, your first choice of blog name will not be available. Try out some word play, add/delete few words, change the spellings, try to let it describe your style rather than just saying its about fashion. Use those brain cells and make sure its unique!
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