I grew up in an environment where daily wear was almost always ethnic wear. Whether it was at home watching my mom wearing crisp cotton sarees to work, or my aunts constantly purchasing colorful new silks, I grew learning to love and appreciate traditional, ethnic and hand crafted products, be it clothing or accessories. What fascinates me the most the amount of effort that goes into the making of hand crafted items that reflect the art and culture of a certain place, the kind of distinct and intricate work that reflects the heritage and civilization of a certain places. Each type of material has it’s own distinct feel and look depending on the place where it is made, be it kanjeevaram silks made specifically in Kanjeevaram, the kutch work from Gujarat or the pretty bandhani print that is specific to Rajasthan and Gujarat.
Craftsvilla, which is been a frequent shopping destination of mine, is one of the largest marketplaces for ethnic products. They focus heavily on taking societies back to their roots and they have succeeded in bringing the traditionally dis-organized ethnic craft industry on to a structured platform, which has enabled micro-entrepreneurship at a scale that has not been seen so far in this sector. Founded by Manoj Gupta and Monica Gupta in 2011, Craftsvilla has come up with a way to celebrate all the unique cultures of the world on a single day in unison called #WorldEthnicDay on June 19th. It’s a concept that came out of the passion and vision of #Craftsvilla.
I visited the site to see if I can spot anything interesting and unique, after all my wardrobe is (as always) in dire need of an update, specially for ethnic wear! I instantly fell in love with these quirky yellow quilling jhumkas, and since I am currently going through a collect-interesting-stationary phase, I really loved this cute Doodle music notebook, and this mini decorative black metal globe that would look perfect on my desk as a reminder of my constant itch for travel and how much more of the world there is to see!
They have quite a huge range of products as well, so don’t forget to hop on to their website on the 19th and check out a few products for yourself and flaunt them wearing your ethnic best!