Her Looks

Into the blue with INCOCU

July 20, 2015

Sometimes all you want to do is just sit by the poolside in an elegant dress and chill! That’s just what I did last weekend. Since the past few weeks I have been craving a beach vacation but with my hectic schedule, it doesn’t look that’s going to happen anytime soon, so I adjusted with the next best thing, that is a lovely morning by the poolside. Dressing for a pool party or a lazy morning by the pool often involves the comfiest clothes, probably as little as possible because you want to jump in at any given chance, and minimum makeup and jewelry. I like donning a bit of jewelry and delicate pieces are what come to mind at such an occasion. Pieces that are unique, and make a statement without having to be chunky are what I went for.

INCOCU is a brand that stands for innovate, collaborate and customize. They have taken jewelry customization to a whole new level with their customization tool on their website. Traditionally customized jewelry designers are expensive and it takes many months to go from an idea to the final product. But with INCOCU you can have the product, designed to your liking and taste, within six weeks.

Once you select a piece of jewelry you have an option to select the kind of metal you want, the quality of the diamond, the shape and size of each of the stones, and of course the center stones and the accent stones as well. They deal with precious and semi-precious jewelry and have everything ranging from diamonds, emeralds, rubies and more.

They have in-house design consultants who keep coming up with fabulous designs and also assist customers in choosing the best designs. Each piece has a little bit of history behind it where the story behind the design and a brief overview of the designer is presented, along with details about the gemstone. In case you are not looking to splurge the very first time, you have an option to get a sample home. They make the same design you have selected in silver, with synthetic stones and send it to your doorstep for just Rs.2499. In case you are satisfied, you can place an order, or else you have a beautiful piece of silver jewelry for yourself!

I selected a beautiful pair of Chatai drops, the design inspired by our traditional Indian mats (chatai) and paired it with a bright blue maxi dress. The intricate gold design of the earring and the subtle god detailing of the dress made this a perfect match!