I am 31 years old, I’m a full time fashion blogger, and I hardly own any makeup.
It surprised me, that this statement surprised a lot of people. Hearing the word ‘fashion blogger’, people automatically expect one to have a ton of clothes and beauty products. It shows how ingrained certain stereotypes are in our society.
In a day and age where there is a different beauty product for every part and every inch of your body, things like who should and shouldn’t be considered beautiful, what should and shouldn’t constitute ‘beauty standards’, have come to have very rigid definitions. In an ironic twist of matters, being in a line of work where, my job is to partner with beauty brands, explore the latest products and recommend the best ones to my readers, has helped me understand what true beauty is.
My profession has immense scope for creative satisfaction. It’s probably the only reason I got into it, and the sole reason I continue to battle it out everyday. While I follow the work of a lot of popular and talented bloggers out there, only a precious few stand out in terms of the work they do, and the ‘beauty’ they project, spread & inspire through their work. I appreciate the effort and creativity someone puts in creating a unique makeup look, rather than how they look after using 20 products on their face. I appreciate someone who’s using makeup as a medium to hone their skills, rather than build a false sense of confidence. I appreciate someone buying makeup for the love of colours rather than the fear of their flaws.
Physical beauty comes in various forms and the problem occurs when we start to impose ridiculous beauty standards that have no logic or reasoning at all. Women’s bodies have been commercialized to such an extent that we sometimes find people blindly aping what society tells us to do. I sometimes see bloggers and beauty gurus apologize for coming on camera without any makeup. Who are you apologizing to really? And why?
All it takes is a little bit of patience, a keen sense of observation and empathy to recognize beauty even in the most adverse situations or hostile personalities. Everyday I try to learn from people around me and recognize the beauty & uniqueness of individual personalities in their day to day actions like my servant maid forever smiling inspite of all the financial and domestic troubles she has or a cab driver who goes out of his way to drop me during peak traffic even though he doesn’t have to.
True beauty, as clichéd as it sounds, is in the way you live your life, the way you express yourself, what you choose to do with your talent, how you choose to make a difference, the words that you choose to speak and the lives that you touch.
I believe every woman has TRUE BEAUTY within her in all the roles she plays. For over 18 years across 650 plus salons across the country, Naturals has been helping the Beautiful Indian Woman get more Beautiful.
Today Naturals Salutes the Beautiful Indian Woman.
Presenting Naturals TRUE BEAUTY… http://bit.ly/naturalsOF
Jewellery c/o: Rejuvenate Jewels
Photography: Arpita Patel