Tuesday, December 16, 2014

The labour colony

I've always maintained that fashion & styling for me, are like a blank canvas waiting to be filled up with your vivid imagination and wild ideas. You can tell any story you want, become any character you desire, and look like a million bucks without actually spending much. Last week I was invited to the Max fashion store at Hyderabad, to pick and style a few pieces from their recently launched Winter Collection. The store has been surprising me with every visit with their International trends at affordable prices and the rate at which new products are being churned out every few weeks.

My style has always leaned towards the 'casual and laid back' side, but this time after browsing through the collection I wanted to do something very different. As a blogger and an artist I have a constant stream of visual story telling ideas buzzing through my mind, and sometimes the outfit, the backdrop, the styling, the theme and the photography - it all falls into place like a perfectly written story.

A pair of printed pants and a stunning faux leather vest formed the base for this outfit. Once the base is sorted, you are free to mold, sculpt and shape your look to perfection in any way you please. After browsing through my accessory collection, and a brainstorming session with my photographer, we decided to do a tough grunge look while still retaining a bit of femininity and grace, with the color black, being the main focus. I personally find it fascinating how dressing a certain way can bring out certain traits and characteristics in your behavior, that are associated with that particular look. The texture of the vest, the sharp angles of the necklace adding a toughness to the look and the skinny printed pants, the casual ease of sunglasses on your head providing the much needed feminine balance!

Leather jackets/vests make a statement no matter how you wear them. I am strictly against pure leather, but here are some tips on styling a faux leather vest:
  • Make it an all black or shades of grey/black look like the one am wearing
  • Style it over maxi dresses to toughen up the look a bit
  • Try a different shade of faux leather like burgundy or dark blue instead of black
  • Wear it on white or any light colored tops & dresses for a contrast

Visual story telling is an art, and I think we've achieved more than what we could hope for while styling and shooting for this look. Waking up at 5am for this was totally worth it! 







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(faux) leather vest & pant: Max fashions | Shoes: Catwalk | Sunglasses and necklace: Forever21

Photography by: Divya Medikonda's Perspective

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Tuesday, December 9, 2014

Sand in my feet

The last month of the year always seems rush by at an abnormally fast pace. It feels like sand slipping away from between your toes. The more you try to dig your feet deep inside, the next wave comes, washing away the sand from beneath your feet. Probably my entire life itself feels that way. Always running, never a pause. But with time I've come to accept that feeling, if not enjoy it. There are moments when the rush leaves me all giddy and exhilarated but there are also moments when I am scrambling around to find a pause button.This was an impromptu photo shoot on one such day when I hit pause. Took a day off, went for a drive, pushed back life and all of it's pending decisions to be made and just let go! Need to make time for more such days in the coming year!









Jeans: Levis | Tshirt: Marks & Spencers | Blazer: oasap.com (here) | Bag: c/o Max fashion |
 Shoes: Catwalk
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Wednesday, November 26, 2014

The Purple Sack

When it comes to shopping, I have always been a lone wolf. Albeit a happy one! I prefer going alone, and wrapping up my work quick. I usually am a fast shopper, and going with friends always means that I end up waiting for them to finish going through every single piece of clothing and turning the store upside down only to walk out with nothing. If given a chance, they would probably order new stock and reject that too. While I do love offering my opinion and helping them choose a perfect outfit, combining my own shopping agenda with theirs is a big no! Also in the list of big no-no's while shopping are long queues at the trial room (standing for half an hour to try out one dress, which I know will never fit me is not the kind of retail therapy I look for), blaring announcements specially over the weekends, and the crowds! My best time for shopping has always been in the afternoons on weekdays, where I can be at peace and not have to feel like am trying to wade through a sea of people, all intent on stamping on my feet.

So we decided to turn the whole 'going shopping' experience into a shoot in itself. With online shopping taking over our my life so rapidly, it felt like a good old trip to the mall deserved it's own post, with actual window shopping, a lot of walking and a bite to eat! I wore a comfortable blue maxi dress and added a statement clutch by thepurplesack. Their collection of sling bags and satchels is extensive and colorful! Not to mention their range of home decor items (totally crushing on their coasters and cushion covers). So while I re-acquaint myself with the charm of an empty shopping mall and sales assistants descending upon me like vultures on their prey, you guys enjoy a trip through the mall with these pretty pictures shot by my awesomesauce photographer!









 
Dress: jabong.com | Bag: thepurplesack.com | Shoes: donebynone.com  

Photography by: Divya Medikonda

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Currently Coveting

While the popular assumption is that I shop quite a lot, being a fashion blogger and all that, I hardly splurge on a regular basis. I do tend to buy throughout the year, but it's maybe a pair of shoes one month, a couple of basic tshirts the next month, or replenishing my basic beauty products. I haven't ever done a major shopping haul where I return from the mall with ten different carry bags from every store. That's just not me.

But I do reserve that 'haul' for the latter part of the year i.e November and December, when all the major sales and discounts on sites like CupoNation are on. I love a good bargain when I see one, and I know all the theories surrounding sale season about how the low prices are all a sham and yada yada yada. But since I only buy from reputed major brands, that I have been obsessively stalking all year through, I know for a fact whether the prices have been reduced or not (getting a pair of River Island heels for 2500 is what sale is all about!)

And what better time to start making a list of of all things coveted than right now, because, come December it's time for GOSF deals and offers! For those of you who are living under a rock, the Great Online Shopping Festival was created by Google India, in collaboration with a number of Indian online shopping sites. It's basically Christmas for all the shopaholics! And if you don't consider yourself a shopaholic, it's time to turn into one. After all a girl can never have enough shoes or bags!



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Tuesday, November 18, 2014

Styling with Limeroad.com - Look 4

The last and final post from the series and also one of my favorites for the most obvious reason. It's a saree! limeroad.com has an amazing collection of sarees and after wearing this one for a family get together at a resort, I can totally vouch for the quality.

When it comes to sarees, there are three things that I look for 1)The material - I mostly stick to light weight sarees in silk, silk+cotton mix and georgettes 2) Color - There are traditional color combinations specially in silk which are 'must haves', apart from that I try to not repeat buying the same color combinations 3) Prints - I have a Masaba streak in me, and I simply love quirky prints on sarees.

For this look I went with material and color. It's a light weight georgette saree with a dual tone pallu. For some reason, I have a mental block against the color pink and I tried to break through that with this saree. I think I did pretty okay right? The color and the fall of this saree is perfect for daytime wear. Easy to carry, walk around and balance a plate of food along with multiple walks to the buffet table without tripping even once. Score!
 
 
 

 





Saree, clutch, shoes: limeroad.com

Hope you guys enjoyed all the looks I put together! You can see the other looks, which practically cover all your wardrobe needs, here - look1, look2, look3 

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